Work Smarter 2025 - A Decade of Inspiration, Innovation & Interaction

On June 5th, 2025, the iconic ’t Kuipke in Ghent – together with the Floraliënhal – once again transformed into the ultimate meeting place for professionals who want to move forward. Entrepreneurs, agencies, freelancers, accountants and educators gathered for a full day of inspiration, innovation and smarter working.

A 10-Year Anniversary to Remember

Work Smarter celebrated its 10th edition this year — and the milestone was clearly felt. Bigger in scale, richer in content, and more interactive than ever before, the event offered a wide range of sessions, keynote talks, and networking opportunities for a highly engaged audience.

Highlights & Key Topics

More than 40 speakers took the stage across multiple platforms and breakout zones, offering insights on business, technology and the future of work.

Some standout moments included:

• Keynotes by Steven Van Belleghem, Evy Gruyaert, and Geertrui Mieke De Ketelaere.

• Inspiring sessions on AI and innovation, customer experience, financial mindset, and digital community building.

• A special higher-education segment — “Pitch & Inspire: Young Entrepreneurship in Higher Education” — organized in collaboration with Vlajo and Gentrepreneur, where student-entrepreneurs shared their stories and best practices.

Setup & Experience

From start to finish, every detail contributed to a seamless experience:

• Doors opened at 8:30 a.m., giving attendees time to explore the venue and connect.

• Interactive networking moments powered by the Conversation Starter app.

• A lively partner fair, inspiring breakout sessions, and a relaxed afterwork vibe with music and catering.

AB Sound’s Technical Realisation

Once again, AB Sound proudly contributed to the technical backbone of Work Smarter 2025, ensuring every word, sound, and visual hit the mark:

• Professional stage design across multiple zones for simultaneous sessions with perfect visibility and clarity.

• Advanced audiovisual setup, including projection, lighting design, and high-impact visuals to enhance every keynote.

• Tailored sound and light management focused on immersion, interaction, and comfort for both speakers and audience.

Looking Back — and Ahead

Work Smarter 2025 confirmed that growth isn’t just about size, but about quality and connection.Participants left inspired, energized, and equipped with new insights to make their work — and life — smarter.

For AB Sound, it was another opportunity to blend technology and creativity into a truly memorable live experience.And with the bar now higher than ever, we’re already looking forward to what Work Smarter 2026 will bring.