The Way – A milestone in our journey!

On March 13, 2025, the venue De Vlaamse Staak shook with energy as AB Sound celebrated its 12th anniversary with the launch of a brand-new concept: THE WAY — a one-of-a-kind showcase of our story, evolution, and vision for the future.

Founded in 2013 by Bart Aelbrecht, AB Sound has grown into a solid team of 15 dedicated staff members supported by a talented network of freelancers. Together, we create authentic rock-‘n-roll experiences that fuse light, image, and sound into one seamless story. Our transformation from Aelbrecht Bart to Authentic Beleving isn’t just a play on words — it defines who we are.

The Way was more than a celebration — it was a tribute to our clients, partners and everyone who helped shape AB Sound. A night of memories, inspiration, and forward vision. Thank you to all who continue to believe in us and inspire us to keep raising the bar.